Fika
Calma Caos

Client
Calma Caos Pizzeria

Year
2021

Location
Frankfurt am Main

Scope
Naming
Visual Identity
Menu Design
Packaging
Opening Poster
Calma Caos is a Neapolitan pizzeria on Frankfurt’s Kaiserstraße, built around San Marzano tomatoes, buffalo mozzarella, a 24-hour dough and a Stefano Ferrara oven.

The name came first. Calma Caos — calm and chaos — describes a good pizzeria on a busy night, and the identity lets both moods in. A stacked wordmark breaks the name into chunky syllables in green and red, while a collage of food photography, Neapolitan icons, starbursts and dotted borders brings in the noise of a Naples street.

The menu puts that energy in order: Italian dish names and German descriptions in clear columns, colour-coded sections and allergen notes, easy to read on a busy evening. The pizza box carries the wordmark at full size around an archival Neapolitan image, so every delivery leaves as a small poster. For the opening, a poster turned the ingredient list into a diagonal headline and announced the launch with three words: New Now Wow.



Berlin.
©